"MTS-bank" enters partnership with mobile operator.

The "MTS-bank"

Today it is known that the "MTS-Bank" (former World Bank), decided by the use of network and customer base of mobile operator "MTS" (known in Russia and CIS countries), to make a big push in the retail business. The Bank is committed to five years to build up a portfolio nerds private clients in 11 times. In 2016 it should reach about 200 billion rubles, but now it is 18 billion rubles.

According to the agency "Prime" head unit "retail", "MTS-bank" Elena Voronina, that by the end of 2012, according to their estimated retail loan portfolio should reach 30 billion rubles. This is a very significant figure for such a young bank.

Symbol mobile "MTS"

According to Elena Voronina, the network offices "MTS-bank" now stands at 160 points. By the end of 2012 is planned to start lending products in all four thousand points of sale cellular MTS. Just this year, plans to open 200 new outlets, "MTS-bank" that will be compatible with mobile phones. By 2016, total bank network and service provider will need to count more than 5000 sales outlets. This suggests that the bank plans to enter the first line in the ranking of banks in Russia. The sharp increase in business of course would require a corresponding increase in equity of the bank - at the expense of profit and of course the expense of investors.
According to chairman "MTS-bank" Andrew Shlyakhova that the change of the name of the bank is only just the beginning of the rebranding of the bank. The newest development strategy provides for the extension line of banking products. Also, it is reported that the introduction of new IT-technologies will require investment of more than $ 60 million.